Marketing Director

Written By Sabrina Silvestri

Temple Lifestyle Brands is building Canada’s leading functional beverage platform. With powerhouse brands like Thirsty Buddha® and Rise® Kombucha, we’re driving category growth and consumer love nationwide. We’re looking for a dynamic Director of Marketing to lead brand strategy, awareness, and trial across our portfolio.

THE ROLE: Director of Marketing
REPORTS TO: CEO
LOCATION: Montreal, Quebec

THE ROLE:

The Director of Marketing will be the brand architect, growth driver, and consumer advocate across Temple’s portfolio. As a member of the leadership team, you will shape brand strategy, champion innovation, and deliver breakthrough marketing that fuels growth by building awareness, driving trial, and expanding market presence. You’ll deepen consumer love and position Temple as Canada’s leading house of better-for-you beverage brands.

This role requires both strategic vision and hands-on execution — ensuring each brand maintains its unique identity while leveraging Temple’s shared resources to accelerate growth.

WHAT YOU’LL DO?

Brand & Portfolio Leadership

  • Develop and execute a cohesive marketing vision and strategy across Thirsty Buddha®, Rise®, and future brands.

  • Act as the guardian of brand equity, ensuring consistent positioning, tone, and identity across all touchpoints.

  • Partner with Sales and cross-functional leaders to build integrated brand and commercial plans that deliver against growth objectives.

Consumer Insight & Innovation

  • Lead the discovery and application of consumer insights to guide innovation, campaigns, and engagement strategies.

  • Oversee and support a 3-year innovation pipeline that drives incremental growth across both Thirsty Buddha® and Rise®.

  • Serve as the Chief Consumer-Love Officer, fostering meaningful connections that drive loyalty and advocacy.

Integrated Marketing & Media

  • Orchestrate omnichannel campaigns that integrate digital, social, influencer, PR, shopper, and experiential marketing.

  • Drive brand awareness and household penetration, ensuring our brands reach new consumers and win in competitive categories.

  • Design and execute trial-driving programs (sampling, promotional activations, retail partnerships, influencer seeding) to expand consumer base and accelerate velocity.

  • Leverage e-commerce, DTC, and emerging digital platforms to create disruptive consumer experiences and measurable sales growth.

  • Oversee shopper marketing and in-store activations (POS, promotions, trade programs) to convert shoppers at the point of sale.

  • Use consumer research, Nielsen/IRI data, and digital analytics to continuously optimize marketing performance.

Commercial Impact & Analytics

  • Own and manage the marketing budget and P&L responsibilities, ensuring ROI driven decision making.

  • Partner with Sales to link awareness and trial-driving initiatives directly to commercial outcomes (ACV, velocity, ROI).

  • Translate data into actionable insights that inform future brand-building and trial-driving strategies.

Team & Agency Leadership

  • Build, mentor, and inspire a high-performing marketing team capable of delivering world-class execution.

  • Identify, manage, and get the best from agency and strategic partners.

Partnerships & Community

  • Cultivate strategic collaborations with brands, ambassadors, and community partners to expand visibility and cultural relevance.

WHAT YOU BRING

  • Education & Expertise – Bachelor’s degree in marketing, business, or related field (MBA a plus). 5–7+ years of progressive marketing/brand management within CPG, ideally beverages.

  • Leadership Track Record – At least 5+ years building and developing teams, with the ability to inspire, coach, and elevate talent.

  • Brand Storytelling Mastery – Expertise in building and communicating compelling narratives that resonate with consumers.

  • Player–Coach Mindset – Equally comfortable strategizing at the 30,000-foot level and rolling up your sleeves to get things done alongside your team.

  • Collaboration Skills – Exceptional communicator and cross-functional partner with strong influence skills.

  • Bilingualism – Fluency in English and French preferred, to effectively lead in a Montréal-based environment and engage with partners nationwide.

  • Passion for Purpose – Genuine enthusiasm for health, wellness, and better-for-you innovation.

  • Growth Mindset – Committed to continuous personal and professional development, always curious and open to new ideas.

Sabrina Silvestri
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